Information and communication technology--Chapter 11 Concepts and principles of applied research--Chapter 12

Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin

their business applications -- 3. Data and business intelligence -- 4. Personal, legal, ethical, and

Wholesaling -- 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication

1. Information Systems in Business -- 2. Computers and Their Business Applications -- 3. Data and

Business communication.

-- Groups and teams -- Communication in the information age -- Wellness and stress -- Power, empowerment and

business leaders. Companies, whether public, private or state owned, their directors and officers, their

. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business

Business communication.

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

Business communication.