communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

administrative support function -- The basics of communication -- Written communication -- Electronic

topic guides -- 7. Qualitative research -- 8. Quantitative research -- Part 3 Analysis and communication

Selecting Projects -- Ch. 3. Developing Project Proposals -- pt. 2. Planning, Performing, and Controlling

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

The media handbook : a complete guide to advertising media selection, planning, research, and

Integrated marketing communications / Ouwersloot, Hans.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

research and market information -- Product. Product planning and development -- Product mix strategies

-- Project lifecycle -- Feasibility study -- Project planning and control cycle -- Scope management -- Work

Communication in marketing.

Management planning and control.