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by 
Goldman, Geoff.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- acting beyond the generic strategies -- Strategy and an entrepreneurial mindset -- Revisiting classic
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by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
The leading consultant on branding returns with an instant classic, a top to bottom guide to
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by 
Burroughs, William S., 1914-1997.
Format: 
Books
Publication Date 
2009
Excerpt: 
Methuen Drama modern classics.
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by 
Baron, Robert A.
Format: 
Books
Publication Date 
2008
Excerpt: 
With chapter reviews, profiles of classic research studies, real-life examples and connections
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6. 
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
the rapidly changing landscape of marketing, this classic text continues to be distinguished by its
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by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
with a commissioned introductory essay by a recognized thought leader, is followed by several classic
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by 
Gibbons, Stella, 1902-1989.
Format: 
Books
Publication Date 
2006 1932
Excerpt: 
Penguin classics deluxe edition.
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by 
Gill, Robert W.
Format: 
Books
Publication Date 
2006
Excerpt: 
"This book combines Robert W. Gill's two classic volumes - Basic Perspective and Creative
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