and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

damages -- Legal and public policy considerations that have justified the statutory development of the law

customers and communicating customer value and advertising -- Promoting products : public relations and

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public