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000IIE
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13. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Other Marketing Communication Organizations -- Ch. 4. Perspectives on Consumer Behavior -- PT. 3
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14. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market
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15. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
Available: Copies:
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