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13.
Advertising : concept and copy
Advertising : concept and copy
by
Felton, George, 1947-
Table of contents
http://www.gbv.de/dms/bowker/toc/9780131896550.pdf
Format:
Books
Publication Date
1994
Excerpt:
Advertising : concept and copy / Felton, George, 1947-
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Berkman, Harold W.
(1)
Fullerton, Jami A., 1963- author.
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Landa, Robin.
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Rodgers, Shelly.
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Shipka, Danny, 1967- author.
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Advertising campaigns.
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Creative ability in business.
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Créativité dans les affaires.
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