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00IIE
Print
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2004
Excerpt: 
strategies and sources of visual creativity, while their methods are illustrated with hundreds of full
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14. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
emotion -- Disadvantages of emotion -- When do emotions work? -- Methods of arousing emotions -- Drama
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