advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along

T. Wilson and Brian D. Till -- Role of technology in online persuasion : a main model perspective

time -- 2.14. A change of perspective -- 2.15. Spoofs and parodies -- 2.16. Symbols and signs -- 2.17

.] -- Advergame playing motivations and effectiveness : a uses and gratifications perspective / Seounmi Youn and

with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the

-- Creative briefing : the creative perspective / Steve Henry -- Getting the best out of people in advertising