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1. 
Cover image for Advertising & promotion.
Advertising & promotion.
Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
marketing communications planning -- Advertising agencies : organising creative work -- Strategy and
Available: Copies:
2. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
Available: Copies:
4. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales
Available: Copies:
5. 
Cover image for Advertising and sales promotion
Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media
Available: Copies:
6. 
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media
Available: Copies:
7. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications
Available: Copies:
8. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
9. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message
Available: Copies:
10. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
Available: Copies:
11. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction to integrated marketing communication -- Integrated marketing communication planning
Available: Copies:
12. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Arens, William F.
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Belch, Michael A.
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Burnett, John, 1944-
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Moriarty, Sandra E. (Sandra Ernst)
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Sales promotion.
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Marketing.
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Advertising media planning.
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Advertising -- South Africa.
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