communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

Why learn about communication? -- Some basic communication theory -- Planning for effective

Understanding the communication process -- Planning written business messages -- Developing

-- Written Communication in Organizations. Business writing: planning and organizing. Effective writing style

Messages -- The Planning and Writing of Persuasive Proposals -- Report Writing: From Formal Documents to

planning. Communication theory applied. The communicator. Circumstances of the communication. Direct group