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1. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing
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2. 
Cover image for Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead
by 
Ryan, Kevin, 1951-
Format: 
Books
Publication Date 
2003
Excerpt: 
Williams, wizard of ads -- AT&T, Bill Oliver, public relations vice president -- Canon U.S.A, Inc
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by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- 3. Public relations and the marketing communication campaign.
Available: Copies:
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