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Brand enigma : decoding the secrets of your brand

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

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Wikinomics : how mass collaboration changes everything

Tapscott, Don, 1947-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017615506&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

Webb 2.0.

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Innovation and the creative process : towards innovation with care

Fuglsang, Lars.

Format:

Books

Publication Date

2008

Excerpt:

and Change -- PART 2: IMPORTANCE -- 5. The Public Library Between Social Engineering and Innovation

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Thinkertoys : a handbook of creative-thinking techniques

Michalko, Michael, 1940-

Sample text http://catdir.loc.gov/catdir/enhancements/fy1003/2005036213-s.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036213.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2005036213-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2005036213-d.html

Format:

Books

Publication Date

2006

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Cover image for The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization

The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization

Kelley, Tom, 1955-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005049388-b.html
Companion web site http://www.tenfacesofinnovation.com
Sample text http://catdir.loc.gov/catdir/enhancements/fy0625/2005049388-s.html

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Books

Publication Date

2006

Excerpt:

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Re-imagine!

Peters, Thomas J.

Format:

Books

Publication Date

2006 2003

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From innovation to profit : an entrepreneur's guide

Roelofse, J. P.

Format:

Books

Publication Date

2006

Excerpt:

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Design

Peters, Thomas J.

Format:

Books

Publication Date

2005

Excerpt:

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The three faces of leadership : manager, artist, priest

Hatch, Mary Jo.

Table of contents http://www.loc.gov/catdir/toc/ecip0416/2004007687.html

Format:

Books

Publication Date

2005

Excerpt:

Ch. 1. The aesthetics of leadership -- Ch. 2. Telling business stories -- Ch. 3. Dramatizing

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10.

The Oxford handbook of innovation

Nelson, Richard.

Format:

Books

Publication Date

2005

Excerpt:

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11.

Think, play, do : technology, innovation and organization

Dodgson, Mark, 1957-

Format:

Books

Publication Date

2005

Excerpt:

1. Innovation technology -- 2. Understanding innovation -- 3. Using innovation technology : Procter

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12.

The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam.

Books24x7 http://www.books24x7.com/marc.asp?bookid=11256
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=219706
ebrary http://site.ebrary.com/id/10300671
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
MyiLibrary http://www.myilibrary.com?id=27115

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Electronic Resources

Publication Date

2004

Excerpt:

Challenger Brand Cultures; 1 Outlooking: A Different Kind of Insight Seeking; 2 Pushing: A Different Kind of

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