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Cover image for The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

by

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Customer loyalty.

Available: Copies:

2.

Cover image for The culting of brands : turn your customers into true believers

The culting of brands : turn your customers into true believers

The culting of brands : turn your customers into true believers

by

Atkin, Douglas.

Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html

Format:

Books

Publication Date

2004

Excerpt:

Customer loyalty.

Available: Copies:

3.

Cover image for Customer equity : building and managing relationships as valuable assets

Customer equity : building and managing relationships as valuable assets

Customer equity : building and managing relationships as valuable assets

by

Blattberg, Robert C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

Customer loyalty.

Available: Copies:

4.

Commitment-led marketing : the key to brand profits is in the customer's mind

Commitment-led marketing : the key to brand profits is in the customer's mind

by

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Customer loyalty.

Available: Copies:

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