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13.

Relationship selling

Johnston, Mark W.

Table of contents http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2006034513-d.html

Format:

Books

Publication Date

2008

Excerpt:

Available: Copies:

14.

The satisfied customer : winners and losers in the battle for buyer preference

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

Format:

Books

Publication Date

2007

Excerpt:

Available: Copies:

15.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Available: Copies:

16.

Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

1. Introduction -- 2. Why measure customer satisfaction? -- 3. Loyalty -- 4. The value-profit chain

Available: Copies:

17.

Revolutionize your customer experience / Colin Shaw.

Shaw, Colin, 1928-

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html

Format:

Books

Publication Date

2005

Excerpt:

1. Are you missing the gorge? -- 2. Please hold, your call is important to us -- 3. The guiding

Available: Copies:

18.

Passionate and profitable : why customer strategies fail and ten steps to do them right

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

Format:

Books

Publication Date

2005

Excerpt:

crunchers? -- Critical choice 2--what is the role of the customer in our existence? -- Critical choice 3

Available: Copies:

19.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Table 3.2 Why not view profitability by customer? -- Table 4.1 Retention analysis Table 4.2 Calculating

Available: Copies:

20.

Culture and positioning as determinants of strategy : personality and the business organization

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

Pt. I. Prelude -- 1. Context and rationale -- Pt. II. Literature review -- 2. Segmentation

Available: Copies:

21.

The consumer-- or else! : consumer-centric business paradigms

Schuster, Camille Passler, 1950-

Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html

Format:

Books

Publication Date

2004

Excerpt:

Foreword / David Jenkins -- Sect. I. Rationale -- Ch. 1. What's Going On? -- Ch. 2. Changing

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22.

What's keeping your customers up at night? : close more deals by selling to your client's pain

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

Format:

Books

Publication Date

2003

Excerpt:

1. Uncovering the Pain (Opening the Wound) -- 2. Enhancing the Pain (Pouring Salt on the Wound

Available: Copies:

23.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Available: Copies:

24.

Customer relationship management

Anderson, Kristin, 1962-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002277589.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002277589.html

Format:

Books

Publication Date

2002

Excerpt:

1. Customer Relationship Management Is Not on Option -- 2. The Customer Service/Sales Profile -- 3

Available: Copies:

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