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2. 
Cover image for Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer loyalty.
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3. 
Cover image for Advances in relationship marketing
Advances in relationship marketing
Advances in relationship marketing
by 
Payne, Adrian.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1995
Excerpt: 
-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus
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4. 
Cover image for Command performance : the art of delivering quality service
Command performance : the art of delivering quality service
Command performance : the art of delivering quality service
Format: 
Books
Publication Date 
1994
Excerpt: 
L. Heskett -- The New Productivity Challenge / Peter F. Drucker -- Loyalty-Based Management
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