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1.
Aftermarketing : how to keep customers for life through relationship marketing
by
Vavra, Terry G.
Format:
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Publication Date
1995
Excerpt:
Consumer satisfaction.
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Alexander, Jim, 1950-
(1)
Arussy, Lior.
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Brand, Claire.
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Crutcher, C. William, author.
(1)
Deepbrook Productions.
(1)
Dieffenbach, Michael.
(1)
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Fornell, Claes.
(1)
Hill, Nigel, 1952-
(1)
Ivens, John.
(1)
Lenz, Vicki.
(1)
Reichheld, Frederick F.
(1)
Robinette, Scott.
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Shaw, Colin, 1928-
(1)
Shaw, Colin, 1958-
(1)
Teal, Thomas, 1937-
(1)
Thompson, Harvey.
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Timm, Paul R.
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Vavra, Terry G.
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Consumer satisfaction.
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Customer services.
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Customer services -- Management.
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Experience.
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Marketing.
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Relationship marketing.
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Advertisers -- Attitudes.
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Brand name products -- Management.
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Films for the hearing impaired.
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Job satisfaction.
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Klantgerichtheid.
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Labor productivity.
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Loyaliteit.
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Loyalty.
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Management.
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Marketing research.
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Merken.
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Strategic planning.
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Success in business.
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