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1.

Cover image for Brandstorm : surviving and thriving in the new consumer-led marketplace

Brandstorm : surviving and thriving in the new consumer-led marketplace

by

Nickles, Elizabeth.

Format:

Books

Publication Date

2012

Available: Copies:

2.

Brand management : Principles and Practices

by

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Available: Copies:

3.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Available: Copies:

4.

Cover image for Innovation management and new product development

Innovation management and new product development

by

Trott, Paul.

Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578

Format:

Books

Publication Date

2012

Available: Copies:

5.

Cover image for Innovation management and new product development

Innovation management and new product development

by

Trott, Paul.

Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578

Format:

Books

Publication Date

2012

Available: Copies:

6.

Cover image for Wikibrands : reinventing your company in a customer-driven marketplace

Wikibrands : reinventing your company in a customer-driven marketplace

by

Moffitt, Sean.

Format:

Books

Publication Date

2011

Available: Copies:

7.

Cover image for How cool brands stay hot : branding to generation Y

How cool brands stay hot : branding to generation Y

by

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Available: Copies:

8.

Brand failures : the truth about the 100 biggest branding mistakes of all time

by

Haig, Matt.

Format:

Books

Publication Date

2011

Available: Copies:

9.

Cover image for Creating powerful brands.

Creating powerful brands.

by

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Available: Copies:

10.

Cover image for Branded lives : the production and consumption of meaning at work

Branded lives : the production and consumption of meaning at work

by

Brannan, Matthew J.

Format:

Books

Publication Date

2011

Available: Copies:

11.

Towards effective place brand management : branding European cities and regions

by

Ashworth, G. J. (Gregory John)

Format:

Books

Publication Date

2010

Available: Copies:

12.

The brand gym : a practical workout to gain and retain brand leadership

by

Taylor, David, 1964-

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

Format:

Books

Publication Date

2010

Available: Copies:

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Subject: Product management.

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Author

De Chernatony, L. (Leslie)

(3)

Taylor, David, 1964-

(3)

(3)

(2)

Behrer, Mattias.

(2)

Berndt, A. (Adele), 1966-

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Morgan, Adam, 1969-

(2)

Nichols, David, 1967-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Riezebos, H. J., 1960-

(2)

(1)

Annacchino, Marc A.

(1)

Ashworth, G. J. (Gregory John)

(1)

Baker, Michael John.

(1)

Bauer, Andreas.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

(1)

Brannan, Matthew J.

(1)

Britton, Terry.

(1)

Cheverton, Peter.

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

Davis, Scott M., 1964-

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

(1)

Foley, John, 1955-

(1)

Gamble, Paul R.

(1)

Grinten, Jaap van der.

(1)

Grütter, Anton.

(1)

(1)

(1)

Healey, Matthew.

(1)

(1)

(1)

Jewett, William S.

(1)

(1)

Kapferer, Jean-Noël.

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

King, John P. (John Paul), 1944-

(1)

(1)

Knapp, Duane E.

(1)

Kootstra, Gert.

(1)

(1)

LaBonte, David A., 1953-

(1)

LaSalle, Diana, 1949-

(1)

(1)

Lehmann, Donald R.

(1)

Lehu, Jean-Marc.

(1)

Lindemann, Jan.

(1)

Lippincott Mercer (Firm)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

(1)

Nickles, Elizabeth.

(1)

Owens, Michele.

(1)

Parsons, Elizabeth.

(1)

Pearson, Carol, 1944-

(1)

(1)

Priola, Vincenza, 1970-

(1)

(1)

Reinertsen, Donald G., 1950-

(1)

(1)

Shinkins, Sadie.

(1)

Sicard, Marie-Claude.

(1)

Smith, Preston G., 1941-

(1)

Soechtig, Steven G., author.

(1)

Toschka, Holger Y., author.

(1)

Trott, Paul VerfasserIn.

(1)

Wallace, Elaine.

(1)

Winer, Russell S.

(1)

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(1)

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Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Language

(68)

Library

RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Brand name products.

(26)

Branding (Marketing)

(13)

Brand name products -- Management.

(6)

Strategic planning.

(6)

Industrial management.

(5)

(5)

(4)

(4)

Technische vernieuwing.

(4)

(4)

Consumer behavior.

(3)

(3)

Product management -- Case studies.

(3)

Productontwikkeling.

(3)

Technological innovations -- Management.

(3)

Changement organisationnel.

(2)

Corporate image.

(2)

Corporations -- Finance.

(2)

(2)

Gestion d'entreprise.

(2)

(2)

New products -- Management.

(2)

New products -- Marketing.

(2)

Organizational change.

(2)

Planification stratégique.

(2)

Product management -- South Africa -- Case studies.

(2)

Product management -- South Africa.

(2)

Produits commerciaux -- Gestion.

(2)

Target marketing.

(2)

(2)

Wettbewerbsstrategie.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Brand name products -- Case studies.

(1)

Brand name products -- United States.

(1)

Business and Management.

(1)

(1)

Chief executive officers.

(1)

Commerce mobile.

(1)

Computer games.

(1)

Consumer satisfaction.

(1)

Creative ability in business.

(1)

Customer loyalty.

(1)

Draadloze communicatie.

(1)

Electronic games industry.

(1)

Employee motivation.

(1)

Finanças das empresas.

(1)

Food -- Marketing.

(1)

Food -- Research.

(1)

Food industry and trade -- Technological innovations.

(1)

(1)

Industrial design.

(1)

Industrial relations.

(1)

Innovationsmanagement.

(1)

Internet marketing.

(1)

(1)

Markalı ürünler.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marques de commerce.

(1)

(1)

Mobile commerce.

(1)

Mudança organizacional.

(1)

New products -- Management -- Case studies.

(1)

New products -- Planning.

(1)

New products -- Technological innovations.

(1)

Personnel management.

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Planejamento estratégico.

(1)

Product life cycle.

(1)

Product management

(1)

Product management -- United States.

(1)

Production -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktmanagement

(1)

Produktpolitik.

(1)

Quality of work life.

(1)

(1)

Relationship marketing.

(1)

Reliability (Engineering)

(1)

Reorganisation.

(1)

Research, Industrial.

(1)

Service industries -- Management.

(1)

Sociétés -- Finances.

(1)

(1)

Strategische planning.

(1)

Success in business.

(1)

Technische Innovation.

(1)

Technological innovations.

(1)

Wikis (Computer science)

(1)

(1)

Üretim yönetimi.

(1)

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