, news releases, and viral marketing to reach buyers directly / Scott, David Meerman, author.

solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who

Exploring public relations / Tench, Ralph, author.

practice / James, Melanie, author.

, blogs, news releases, & viral marketing to reach buyers directly / Scott, David Meerman author.

and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each

Public relations management / Jethwaney, Jaishri N. author.

, monitored, and managed. Each chapter is fleshed out with real-world experience of the authors and

critical-cultural approach to international public relations theory and practice. Authors Patricia A

Authors.

Foreword -- Preface -- About the authors -- Acknowledgements -- Defining public relations

public relations. The authors outline the core principles of public relations, and explain the public