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14. 
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
Format: 
Books
Publication Date 
2007
Excerpt: 
Reputation management : the key to successful public relations and corporate communication /
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15. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Communication Technician -- Expert Prescriber -- Communication Facilitator -- Problem-Solving Facilitator
Available: Copies:
16. 
Cover image for The marketer's guide to public relations in the 21st century
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
2006
Excerpt: 
The marketer's guide to public relations in the 21st century / Harris, Thomas L., 1931-
Available: Copies:
17. 
Cover image for The essentials of corporate communications and public relations.
by 
Society for Human Resource Management (U.S.)
Format: 
Books
Publication Date 
2006
Excerpt: 
Communication in personnel management.
Available: Copies:
18. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in
Available: Copies:
19. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-
Available: Copies:
20. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations -- Management.
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
Key concepts in integrated marketing communication (IMC) -- The place of public relations in the
Available: Copies:
22. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management
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by 
Newsom, Doug.
Format: 
Books
Publication Date 
1993
Excerpt: 
Management of PR Work. 11. Communication Channels and Media. 12. Tactics and Techniques: Details That Make PR
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