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13.

Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Strategic issues management : organizations and public policy challenges / Heath, Robert L. (Robert

Available: Copies:

14.

Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and

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15.

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants

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16.

Reputation management : the key to successful public relations and corporate communication

Doorley, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0713/2007297462.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0743/2007297462-d.html

Format:

Books

Publication Date

2007

Excerpt:

Communication in organizations.

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17.

Writing winning proposals : PR cases

Hagley, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Communication in organizations.

Available: Copies:

18.

Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

Strategic relationship building : an ethical organization communicating effectively -- History of

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19.

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Haywood, Roger, 1939-

Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html

Format:

Books

Publication Date

2005

Excerpt:

Organizational effectiveness.

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20.

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

application in the modern organization. Joseph Fernandez makes a case for corporate communications as the

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21.

Planning and managing public relations campaigns

Gregory, Anne.

Format:

Books

Publication Date

2000

Excerpt:

way to benefit both the organization and its clients. Practical and easy to read, the book takes the

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