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1. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
functional and emotional parts to give students a complete understanding of how brands operate and the
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2. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
1:OS-STUDENT
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3. 
Cover image for Strategic integrated marketing communications
4. 
Cover image for Crafting and executing strategy the quest for competitive advantage : concepts
by 
Thompson, Arthur A. 1940- VerfasserIn.
Format: 
Books
Publication Date 
2018
Excerpt: 
1:OS-STUDENT
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5. 
Cover image for Strategic management concepts : a competitive advantage approach
by 
David, Fred R.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
1:OS-STUDENT
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by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
1:OS-STUDENT
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7. 
Cover image for The 4 disciplines of execution : achieving your wildly important goals
by 
McChesney, Chris author.
Format: 
Books
Publication Date 
2016 2012
Excerpt: 
1:OS-STUDENT
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by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
1:OS-STUDENT
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9. 
Cover image for Strategic management : competitiveness & globalization. Concepts
by 
Hitt, Michael A., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
1:OS-STUDENT
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10. 
Cover image for Essentials of strategic management : the quest for competitive advantage
by 
Gamble, John (John E.)
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
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11. 
Cover image for Concepts in strategic management and business policy : globalization, innovation, and sustainability
by 
Wheelen, Thomas L., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
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12. 
Cover image for Strategic social marketing
by 
French, Jeff author.
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
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