digital marketing success: Dashboards and challenges of data-driven marketing -- 20 Data analytics and

influencers, big data, AI and social media, the world of advertising looks very different from how it did a

/ Experiential Marketing in a Digital Era/ Marketing Automation: A Design Perspective/ Big Data Marketing

qualitative data -- Big data -- Linking data -- Some limitations of secondary data -- Conclusion -- Exercises

-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization

: quantitative and qualitative -- Qualitative data analysis -- Quantitative data analysis -- The logic of

in the age of Instagram, YouTube, and Snapchat. Explains how big data is central to social media in a

Data Warehouses -- 14. Big Data Analytics and NoSQL -- Part V: DATABASES AND THE INTERNET -- 15

Consortium of Investigative Journalists; Big Tobacco and Big Data: The BAT Investigation; Farmsubsidy

Big data -- Economic aspects.

-- When You Grow Up, You Might Not Have a Job -- Liberty -- Big Data Is Watching You -- Equality -- Those

addresses analytics, big data, business intelligence, cloud computing, cybercrime, e-commerce, enterprise