Professional and business communication : personal strategies for the post-digital future / Hartley

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope

relationship building -- Part 2. THE PARTNERSHIP PROCESS -- Chapter 6. Prospecting -- Chapter 7. Planning the

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

and errors, communication, auditor's liability and the consideration of laws and regulations -- Audit

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Marketing communication : an integrated approach / Koekemoer, Ludi.

-- Communication skills -- Strategic prospecting and preparing for sales dialogue -- Planning sales dialogues and