Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Alcohol affair : the influence of experiential marketing on purchase behaviour

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry