IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
82 Results Found Subscribe to search results
000000000000IIE
Print
2. 
Cover image for The relationship between loyalty programmes and the customer perception of the brand
The relationship between loyalty programmes and the customer perception of the brand
The relationship between loyalty programmes and the customer perception of the brand
by 
Vaglietti, Daniela.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
The relationship between loyalty programmes and the customer perception of the brand / Vaglietti
Available: Copies:
3. 
Cover image for Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Predicting market success : new ways to measure customer loyalty and engage customers with your brand
by 
Passikoff, Robert, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Predicting market success : new ways to measure customer loyalty and engage customers with your
Available: Copies:
4. 
Cover image for The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
by 
Freeland, John G.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html
Format: 
Books
Publication Date 
2003
Excerpt: 
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and
Available: Copies:
5. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
6. 
Cover image for Customer service : skills for success
Customer service : skills for success
by 
Lucas, Robert W., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Customer service : skills for success / Lucas, Robert W., author.
Available: Copies:
7. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Customer loyalty.
Available: Copies:
8. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.
Available: Copies:
9. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
10. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
11. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
12. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Customer services.
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(5)
Independent Institute of Education. Vega School of Brand Leadership.
(4)
Bowen, John (John T.), 1948-
(3)
Makens, James C.
(3)
Roberts-Lombard, Mornay, editor.
(3)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Customer loyalty.
(16)
Customer relations.
(16)
Customer services.
(11)
Marketing -- Management.
(8)
Marketing.
(8)
Item Available
Advanced Search Location