Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck

. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business

relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and

Handbook of research on citizen engagement and public participation in the era of new media / Adria

and experiences, and public relations -- Managing digital communications: online, social media, and

Computer And What Does It Do? -- The Evolution Of Computers And Digital Media -- What Is Digital Media

Advertising media planning.

Innovations in digital research methods / Halfpenny, Peter J., author.

The Routledge companion to media and gender / Carter, Cynthia, 1959- editor.

creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

Media sociology : a reappraisal / Waisbord, Silvio R. (Silvio Ricardo), 1961- editor.

The Routledge companion to media and gender / Carter, Cynthia, 1959- editor of compilation.