I am not my hair

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Digital design UX

New wave typography

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

Measuring consumer attitude towards Lays Stax

Mountain Valley Farm's brand development

Whose YouTube : a postmodern perspective & corporate power?

A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena