Principles of innovation : reading pack.

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Brand and marketing management : reading pack.

Introduction to creative development : reading pack.

Brand building principles and fundamentals : reading pack.

Word-of-mouth in brand building : reading pack.

Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

Design matters : a brand, its personality and the workspace

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands