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1.

Cover image for Survival of Protestantism in the corporate culture & commercialized world

Survival of Protestantism in the corporate culture & commercialized world

Survival of Protestantism in the corporate culture & commercialized world

by

Mokoena, Lebogang.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

2.

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

by

Smit, Kristoff.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

3.

Cover image for Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

by

Simpson, Jody.

Format:

Manuscript

Publication Date

2022

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

4.

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

by

Woker, Samantha.

Format:

Manuscript

Publication Date

2021

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

5.

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

by

Dziba, Khangelani.

Format:

Manuscript

Publication Date

2021

Excerpt:

Indepdent Institute of Education. Vega School.

Available: Copies:

6.

Design matters : a brand, its personality and the workspace

Design matters : a brand, its personality and the workspace

by

Gibson-Van Der Walt, Kim

Format:

Manuscript

Publication Date

2020

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

by

Hunn, Kendra

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

8.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

by

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

9.

Cover image for Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

by

Burnett, Michael

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

10.

Cover image for The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

by

Belling, Cameron

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

11.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

by

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

12.

Cover image for The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

by

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Vega School.

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Independent Institute of Education. Vega School

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The Independent Institute of Education (Vega School)

(5)

Independent Institute of Education. Vega School.

(2)

(2)

Abrahamse, Kaylie.

(1)

(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

(1)

Arendse, Melody.

(1)

Arvanaitis, Daleah.

(1)

Aucamp, Jacques.

(1)

Barnardt, Bastiaan.

(1)

Barry, Courtney Amber.

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

Batchelor, Michaela.

(1)

(1)

(1)

Becker, Daniel Cameron.

(1)

Belling, Cameron

(1)

Bester, Karle Marcell.

(1)

Bhoola, Chetna.

(1)

Bianca, Marguerite

(1)

(1)

Biesenbach, Rinette.

(1)

Billing, Cameron.

(1)

Bleazard, Michelle.

(1)

(1)

(1)

Bouwer, Franscoe Carel.

(1)

Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Burnett, Michael

(1)

Butterworth, Ashleigh.

(1)

Cabeleira, Stacey.

(1)

Carmichael, Valerie Charlei.

(1)

Carpenter, Emma Jane.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

(1)

(1)

Clerx, Humphrey

(1)

Coetsee Christiaan.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Canha, Justin D. C.

(1)

De Freitas, Joao.

(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Reuk, Chanel.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

Devenish, Christine.

(1)

(1)

Di Bartolo, Marianna

(1)

Dickens, Brooke.

(1)

Du Plessis, I. H.

(1)

Duncan, Thomas.

(1)

Dunn, Emanuela Enrica Samara.

(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

(1)

(1)

Forbay, Rosland

(1)

(1)

Fourie, Natasha.

(1)

(1)

Freudenreich, O.

(1)

Fructus, Nicolas

(1)

Gaffoor, Shaakir.

(1)

Gape, Kenaleone.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Geldenhuys, Michelle.

(1)

Gibson-Van Der Walt, Kim

(1)

Gilburt, Grace.

(1)

Giuricich, Gabriella.

(1)

Glowacki, Matthew.

(1)

(1)

(1)

Gounder, Bhavna.

(1)

(1)

Govender, Levania.

(1)

Govind, Kishan.

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Grobler, Huibri.

(1)

Gunkel-Keuler, Leigh.

(1)

(1)

Hatch, Brittany.

(1)

Henderson, Kent Blake.

(1)

Heyn, Charlotte.

(1)

(1)

(1)

Houghton, Tamarind.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

(1)

(1)

(1)

Husfeld, Marelie.

(1)

Indepdent Institute of Education. Vega School.

(1)

Independent Institute of Education. Vega School

(1)

Japhet, Antoinette.

(1)

(1)

Jeanroy-Bertrand, Julien

(1)

Johnson, Erica.

(1)

Jones, Samantha.

(1)

Jordan, Dianne.

(1)

Joubert, Nelia.

(1)

Kalavadakken, Jetto.

(1)

Keefer, Amelia.

(1)

Kganyago, Kgabo.

(1)

King, Tayla Ann.

(1)

Klayton, Angela.

(1)

Koch, Terrence.

(1)

Kok, Brittney Tara.

(1)

(1)

Komar, Caroline.

(1)

Krohnert, Michael

(1)

(1)

Kunene, Siyanda.

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

(1)

Lehobye, Thabang.

(1)

Lekota, Motlalepusho.

(1)

(1)

Lombard, Leanne.

(1)

(1)

Mabalane, Dennis K.

(1)

Mabasha, Phumzile.

(1)

Macildowie, Kate.

(1)

(1)

Madisakwane, Katlego.

(1)

Mahlangu, Beth.

(1)

Mahlangu, Thulani.

(1)

Mamogobo, Lucia.

(1)

Mantshontsho, Mzukona Mzimasi.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

Marais, Liezel.

(1)

Markram, Janine.

(1)

Marks, Vanessa.

(1)

(1)

Mashiane, Lebogang.

(1)

Mashori, Letlhogonolo.

(1)

Matlare, Itumeleng.

(1)

Matsena, Vanessa.

(1)

Matsolo, Sibongiseni.

(1)

Mautjana, Sarah.

(1)

(1)

Mdluli, Mbali Sharon.

(1)

Meadon, Darius.

(1)

(1)

(1)

(1)

Midgley, Michael

(1)

Mitchell, Shane Darryn.

(1)

(1)

Modisane, Tshepang.

(1)

Mogashane, Lebogang.

(1)

Mogashane, Masego.

(1)

Mokibe, Sharon Duduetsang.

(1)

Mokoena, Lebogang.

(1)

Molwantwa, Ofentse Sandra.

(1)

Moskovits, Shari G.

(1)

Mostert, Marike.

(1)

Motaung, Ofentse.

(1)

Motaung, Thato.

(1)

(1)

Muchnick,Talya.

(1)

Mushwana, Shavana.

(1)

(1)

Mutezo, Tendai V.

(1)

Mwamwetta, Monna.

(1)

Myers, Brady Hudson.

(1)

Mzimba, Lungiswa.

(1)

Naidoo, Mishka.

(1)

Ndlovu, Bheki Shadrack.

(1)

Neil, Hannah Jade.

(1)

Neuhoff Wessel, J. W.

(1)

Neumann, Kerryn.

(1)

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Item Category 1

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

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(286)

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On-Shelf Student

Reference Material

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Store Room/Cupboard

Publication Date

Subject

Brand building -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Leadership

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand narration

(1)

Brand perception -- Research -- South Africa

(1)

Brand personality

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing)

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Chase Software.

(1)

City Brand Building

(1)

Consumer behavior.

(1)

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Durban Beachfront

(1)

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Marketing rsearch -- South Africa.

(1)

New world of work

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

(1)

(1)

(1)

(1)

University students

(1)

Urban Open Spaces

(1)

Value generation

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Workspace design

(1)

Youth market -- Research -- South Africa

(1)

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