-- Introduction -- Defining your ideal customer -- Knowing your customer - case studies -- Reaching the end user

Planning and Customer Loyalty Programs -- 6.Data Basics -- Data and Databases -- Databases in a Nutshell

processing models -- 3.7.Customer buying models -- 3.8.Loyalty models -- 3.9.Social media models -- 3.10

transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book

The little book of big customer satisfaction measurement / Rao, Ajit, 1962-

-- 11.Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

Customer loyalty.

loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good

, and draw customers / Cakim, Idil Miriam, 1974-

customer loyalty. Leverage the power of design thinking and psychological research with practical

Customer services -- South Africa -- Marketing.