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2. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Format: 
Books
Publication Date 
2005
Excerpt: 
and Heidi F. Schultz -- Using positioning to build a megabrand / Mark Goldston -- Marketing leverage
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4. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising.
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5. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
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by 
Rossiter, John R.
Format: 
Books
Publication Date 
2005
Excerpt: 
Positioning (Advertising)
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by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
Culture and positioning as determinants of strategy : personality and the business organization /
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8. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Format: 
Books
Publication Date 
2004
Excerpt: 
, Pocketbook Power is a must-read for advertising and marketing professionals who are determined to reach the
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10. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
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11. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
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by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
, and Positioning -- Ch. 9. Planning Market Strategies --Ch. 10. Business Products and Their Life Cycles
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