-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

Sales promotion -- Management.

.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

-- Price -- Place -- Promotion -- People -- Process -- Physical evidence -- Further reading -- References.

Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and

Sales promotion.

forms of communication -- Distribution management -- Sales management -- Direct marketing

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the