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, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Consumer Behaviour 4e Roberts-Lombard, Mornay

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.