intuition and experience. Our hope is that this book, through its careful explanations of concepts and its

"It summarises the latest international knowledge and experience in these diverse fields to deal

natives -- The inevitability of immersive marketing -- The future of customer experience -- The marketing

Ronald Smith bring their experience as instructors and public relations professionals to the book

studies, Interaction Design will also prove to be indispensable for interaction design and user experience

storytelling: when to use your secret weapon -- Immersive storytelling: exploring the story experience -- Your

experience of the problem. Readers will learn how to create a community plan, measure impact, and engage

advice aimed at three different levels of report writing experience - The basics' covers the basic

: prioritizing the consumer experience -- Leadership : who is steering this ship? -- Establishing and

experience as award-winning experts in creative advertising, this new edition offers real-world insights on

readers of all levels and experience Uses a mix of "theory" and practical information that is designed to

accessible to students from different backgrounds and with varying levels of experience. I achieve this