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Global marketing management : changes, challenges and new strategies

Lee, Kiefer.

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html

Format:

Books

Publication Date

2005

Excerpt:

buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of

Available: Copies:

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is

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The marketing game! : with student CD-Rom

Mason, Charlotte H.

Format:

Books

Publication Date

2002

Excerpt:

Introduction to the marketing game! -- The market opportunity -- Marketing department

Available: Copies:

Supervision, key link to productivity

Rue, Leslie W.

Format:

Books

Publication Date

2001

Excerpt:

Performance. Understanding Equal Employment Opportunity. Understanding Unions -- Human Relations Skills

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New venture creation : entrepreneurship for the 21st century

Timmons, Jeffry A.

Format:

Books

Publication Date

1999

Excerpt:

opportunity: creating, shaping, recognizing, seizing. 4.Screening venture opportunities. 5. Entrepreneurs and

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Marketing strategy : planning and implementation

Walker, Orville C.

Format:

Books

Publication Date

1999

Excerpt:

Opportunity analysis -- Formulating marketing strategies -- Implementation and control.

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