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13.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Available: Copies:

14.

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2013 2012

Excerpt:

supply chain -- ch. 15. Sourcing decisions in a supply chain -- ch. 16. Pricing and revenue management in

Available: Copies:

15.

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

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16.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

Available: Copies:

17.

Business logistics management : a supply chain perspective

Pienaar, Wessel J.

Format:

Books

Publication Date

2009

Excerpt:

facilities -- The operation of a warehouse -- The transport system -- Transport cost structures and pricing

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18.

Accounting essentials for hospitality managers

Guilding, Chris.

Format:

Books

Publication Date

2009

Excerpt:

measurement -- Cost information and pricing -- Working capital management -- Investment decision-making.

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19.

Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

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20.

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

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21.

Transport economic theory

Jara-Diaz, Sergio.

View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm

Format:

Books

Publication Date

2007

Excerpt:

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

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22.

Sports marketing

Fullerton, Sam.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html

Format:

Books

Publication Date

2007

Excerpt:

decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy

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23.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

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24.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch

Available: Copies:

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