, this text prepares readers for careers in brand management, advertising, and consumer research. The 12

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

your market -- Advertising your small business -- Operations management -- The human resource function

Internet advertising.

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer

Advertising, Direct-mail -- Case studies.