IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
115 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968- author.
Available: Copies:
2. 
Cover image for Introduction to public relations and advertising
Introduction to public relations and advertising
Introduction to public relations and advertising
by 
Du Plessis, D. F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Introduction to public relations and advertising / Du Plessis, D. F.
Available: Copies:
3. 
Cover image for The best of South African advertising & design, 2001-2002.
The best of South African advertising & design, 2001-2002.
The best of South African advertising & design, 2001-2002.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2004
Excerpt: 
The best of South African advertising & design, 2001-2002. Affinity Advertising and Publishing.
Available: Copies:
4. 
Cover image for Celebrating the best of South African advertising and design, 1994-2000.
Celebrating the best of South African advertising and design, 1994-2000.
Celebrating the best of South African advertising and design, 1994-2000.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2000
Excerpt: 
Celebrating the best of South African advertising and design, 1994-2000. Affinity Advertising and
Available: Copies:
5. 
Cover image for Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
7. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
8. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
Available: Copies:
9. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: 
Books
Publication Date 
2005
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
Available: Copies:
10. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
11. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
Available: Copies:
12. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(6)
Affinity Advertising and Publishing.
(5)
Belch, George E. (George Edward), 1951-
(3)
Belch, Michael A.
(3)
Bowen, John (John T.), 1948-
(3)
Format
Item Category 1
Material Type
Language
English
(115)
Library
Shelf Location
Publication Date
Subject
Advertising.
(25)
Communication in marketing.
(15)
Marketing.
(15)
Sales promotion.
(9)
Marketing -- Management.
(8)
Item Available
Advanced Search Location