framework for understanding the process of entrepreneurship. It provides learners with the opportunity to

buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of

The opportunity -- The meeting -- The secret -- Where are you going? -- What's most important

-- Integrating Two Views: Opportunity vs. Risk -- Opportunity: The Customer View -- Risk: The Company Culture

: opportunity theory -- Post-liberation explanations -- Socialist/Marxist explanations -- Power control theory

of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is

old luxury brand -- Part III. Excelsior. The opportunity ; A work plan ; A call to action -- Part IV

Opportunity analysis -- Formulating marketing strategies -- Implementation and control.

choices -- Acquiring human resources. Equal employment opportunity: the legal environment -- Recruiting