Consumer behaviour in tourism / Swarbrooke, John.

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

Research / Understanding Sport Management Research /

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience

Consumer behavior / Blackwell, Roger D.

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

Human information processing -- Research.

Consumer behavior / Schiffman, Leon G.

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

The marketing world -- The marketing environment -- Marketing research -- Consumer and business