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13.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a

Available: Copies:

14.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

. Broadcasting ads on radio and TV -- pt. IV. Getting the word out without advertising -- 13. Mailing direct to

Available: Copies:

15.

Cases in communications law : liberties, restraints, and the modern media

Zelezny, John D., 1955-

Format:

Books

Publication Date

2004

Excerpt:

. Intercity Radio Co. -- Red Lion Broadcasting Co. v. FCC -- MD/DC/DE Broadcast Ass'n v. FCC -- Fox Television

Available: Copies:

16.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and

Available: Copies:

17.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording

Available: Copies:

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