-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

: monopoly and monopsony -- Pricing with market power -- Monopolistic competition and oligopoly -- Game

-- Capital structure and the cost of capital -- Portfolio management and the Capital Asset Pricing Model

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the

chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional

and Sales Management --- 18. Pricing for International Markets ---- Part Five: Implementing Global

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy