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25. 
Cover image for Introduction to public relations and advertising
Introduction to public relations and advertising
Introduction to public relations and advertising
by 
Du Plessis, D. F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Introduction to public relations and advertising / Du Plessis, D. F.
Available: Copies:
26. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
Available: Copies:
27. 
Cover image for Celebrating the best of South African advertising and design, 1994-2000.
Celebrating the best of South African advertising and design, 1994-2000.
Celebrating the best of South African advertising and design, 1994-2000.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2000
Excerpt: 
Celebrating the best of South African advertising and design, 1994-2000. Affinity Advertising and
Available: Copies:
28. 
Cover image for Advertising on the Internet : how to get your message across on the World Wide Web
Advertising on the Internet : how to get your message across on the World Wide Web
Advertising on the Internet : how to get your message across on the World Wide Web
by 
Armstrong, Steven.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising on the Internet : how to get your message across on the World Wide Web / Armstrong
Available: Copies:
29. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
Available: Copies:
30. 
Cover image for Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
31. 
Cover image for The king of Madison Avenue : David Ogilvy and the making of modern advertising
The king of Madison Avenue : David Ogilvy and the making of modern advertising
by 
Roman, Kenneth.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.
Available: Copies:
33. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
34. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
35. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
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36. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
Available: Copies:
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Botha, J. A. R. (Johan Abraham Reinart), 1953-
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