-- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

Consumer behavior / Blackwell, Roger D.

-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Consumer behavior / Schiffman, Leon G.

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

The marketing world -- The marketing environment -- Marketing research -- Consumer and business

Consumers -- Attitudes.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing