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13.

The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

newspapers to transform themselves as radio did after the advent of television; the growth of commercial

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14.

Successful direct marketing methods

Stone, Bob, 1918-2007.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods

Format:

Books

Publication Date

2001

Excerpt:

. 6. Magazines -- Ch. 7. -- Newspapers -- Ch. 8. TV/radio -- Ch. 9. Co-ops -- Ch. 10. Telemarketing

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15.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording

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16.

Culture bound : bridging the cultural gap in language teaching

Valdes, Joyce Merrill.

Table of contents http://catdir.loc.gov/catdir/toc/cam029/85029970.html
Table of contents http://www.gbv.de/dms/bowker/toc/9780521325264.pdf
Publisher description http://catdir.loc.gov/catdir/description/cam023/85029970.html

Format:

Books

Publication Date

1986

Excerpt:

-cultural perspective / Nessa Wolfson -- Culture in the classroom / Nelson Brooks -- Newspapers : vehicles for teaching

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