-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18

content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a

requires them to understand and execute on branding initiatives, advertising campaigns, social media, and

, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive

literature review - Anticipate the challenges of social media and web-based research - Apply 'how to' tips

gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths

Social media -- Marketing.

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

and experiences, and public relations -- Managing digital communications: online, social media, and

to market them via social media and monetize them with in-app advertising, in-app billing, virtual