-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer

Experiential learning.

extensions of man -- Telegraph: The social horomone -- The typewriter: Into the age of the Iron whim -- The

decision-making processes; Consumer perceptions and motivation ; Attitudes, learning and involvement

Learning and scholarship.

/ Learning. Learning and change through action research / Empowerment : the emperor's new clothes / Informal

-- The evolving organization. Organizational effectiveness and design -- Managing change in learning

conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory

Communication and persuasion -- Developing attitudes and beliefs -- Message learning theory and