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2. 
Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
Available: Copies:
3. 
Cover image for Organizational behaviour : understanding and managing life at work
Organizational behaviour : understanding and managing life at work
Organizational behaviour : understanding and managing life at work
by 
Johns, Gary, 1946-
Format: 
Books
Publication Date 
2001
Excerpt: 
Organizational behaviour : understanding and managing life at work / Johns, Gary, 1946-
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4. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
5. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
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6. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
consumer behaviour on digital channels -- 14 Objective setting -- 15 Marketing mix for the digital world
Available: Copies:
7. 
Cover image for Contemporary management principles
Contemporary management principles
Contemporary management principles
by 
Brevis, Tersia, 1967-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3124101&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in
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8. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
9. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior.
Available: Copies:
10. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Behavior modification -- Economic aspects.
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11. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only
Available: Copies:
12. 
Cover image for Gender, crime and criminal justice
Gender, crime and criminal justice
by 
Fitz-Gibbon, Kate (Lecturer in criminology), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Criminal behavior.
Available: Copies:
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