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13. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
mainly on print, radio, and, in particular, television aren't nearly as effective as they once were. You
Available: Copies:
14. 
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Format: 
Books
Publication Date 
2003
Excerpt: 
, TV, Radio, and Web Site Conventions, Trade Shows, Consumer Shows, and Meetings Moving Your Project
Available: Copies:
15. 
Cover image for Hey, Whipple, squeeze this : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
2003
Excerpt: 
: some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on
Available: Copies:
16. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
electronic media: television and radio -- Using digital interactive media and direct mail -- Using out
Available: Copies:
17. 
Cover image for The Anthropology of media : a reader
18. 
Cover image for Senses of culture : South African culture studies
by 
Nuttall, Sarah.
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
/ Stagings: Ashraf Jamal interviews / Zulu radio drama / Joseph Shabalala: African composer / Kwaito
Available: Copies:
19. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording
Available: Copies:
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