Search Results for Consumer research.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

success. This first section shows how to research products, understand consumer behavior, analyze

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Fashion design

Bye, Elizabeth.

Format:

Books

Publication Date

2010

Excerpt:

-- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept

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Fashion forecasting

Brannon, Evelyn L.

Format:

Books

Publication Date

2010

Excerpt:

; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing

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Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- Research.

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Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

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Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

an approach to consumer research that is based on simplicity, common sense, and creativity - an

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